Kitsch Camp Film Festival
I created Kitsch Camp drawing on the legacy of cult horror and grindhouse cinema attempting to cultivate an expressive and immersive brand experience for participants. I love old cinemas, campy movies, analog special effects, and the kitschy ephemera of the 20th Century so this project was an absolute blast.
The creative brief was to create a branded experience and include environmental and experiential design. It was part of the Brand Lab class at Portland State University and I coordinated with my motion graphics class to create an animated motion reel for the event as well!
What I did
• Concept
• Branding & Identity Design
• Copywriting
• Prototyping
• Competitive Analysis
• UI Design
• Typographical Layout
• Print Prepress
• Illustration
Tools
• Illustrator
• Photoshop
• InDesign
• AfterEffects
• Procreate
• Figma
Animated Trailer Reel
I created this animated trailer reel in AfterEffects utilizing assets I designed & illustrated for the design system along with found footage and effect manipulation.
Mobile App Screen UI
My interest in UX & UI meant that I was happy to create a few extracurricular screens imagining how the audience would interact with the event digitally.
Reflections
It was a blast to utilize illustration, layout, typography, UX/UI, and animated motion graphics! This project speaks directly to the target audience in a visual language they are intimately fluent with.
In retrospect, I didn't realize when I made this how much I was influenced by events I had been to at Hollywood Theater including Carla Rossi's "Queer Horror". While I love the visual archetypal identity I developed, in future projects I aim to be more mindful of how unconscious influences may shape my process.
