Kitsch Camp!

How about a branding project for an experience?! What an incredibly fun project to work on!! Drawing from my roots in underground and outsider art subcultures like punk, zine publishing and heavy metal and a love of campy cinema—the goal with this project was to transform a space and event through innovative branding and identity. Kitsch Camp draws on the legacy of cult horror and grindhouse cinema to cultivate an expressive and immersive experience for participants. Utilizing illustration, layout, typography, UX/UI, and animated motion graphics—this project speaks directly to its intended audience in a visual language they are intimately fluent in.