![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/97bb87ce-30c9-4e91-ae5c-e8de54816a08_rw_3840.jpg?h=6272b6254cb4df787a48fb0353cbaaad)
Kitsch Camp Film Festival
I created Kitsch Camp drawing on the legacy of cult horror and grindhouse cinema attempting to cultivate an expressive and immersive brand experience for participants. I love old cinemas, campy movies, analog special effects, and the kitschy ephemera of the 20th Century so this project was an absolute blast.
The creative brief was to create a branded experience and include environmental and experiential design. It was part of the Brand Lab class at Portland State University and I coordinated with my motion graphics class to create an animated motion reel for the event as well!
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/9ff72e0b-1bff-437a-9192-bcb86c6117c2_rw_1920.jpg?h=6ebe18b87f9ad63342dcaf52e1fa1e44)
What I did
• Concept
• Branding & Identity Design
• Copywriting
• Prototyping
• Competitive Analysis
• UI Design
• Typographical Layout
• Print Prepress
• Illustration
Tools
• Illustrator
• Photoshop
• InDesign
• AfterEffects
• Procreate
• Figma
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/583c8ff2-1e2a-405a-a5d9-ddf004dbe17e_rw_1920.jpg?h=26770a814769e57ae91b206146b7ec8e)
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Animated Trailer Reel
I created this animated trailer reel in AfterEffects utilizing assets I designed & illustrated for the design system along with found footage and effect manipulation.
Mobile App Screen UI
My interest in UX & UI meant that I was happy to create a few extracurricular screens imagining how the audience would interact with the event digitally.
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/21ffa5a8-e36b-4a86-9845-7d142f2f573c_rw_1920.jpg?h=b2ebe5ac19509911331e238a84c6c436)
Reflections
It was a blast to utilize illustration, layout, typography, UX/UI, and animated motion graphics! This project speaks directly to the target audience in a visual language they are intimately fluent with.
In retrospect, I didn't realize when I made this how much I was influenced by events I had been to at Hollywood Theater including Carla Rossi's "Queer Horror". While I love the visual archetypal identity I developed, in future projects I aim to be more mindful of how unconscious influences may shape my process.
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/332c9605-3afe-4a57-af91-776917ad785d_rw_1920.jpg?h=0ab8ddc815b8eaa48121c9f2c535f222)