Sound Cargo
Sound Cargo and Dawson Amp Repair are Portland's local specialists in vacuum tube gear. Together with the owner, Matthew Dawson, we crafted a vibrant retro aesthetic that speaks to their audience of vintage tube amp-loving musicians.
The Problem:
Matthew Dawson came to me hoping I could bring his vision of a brand that pays homage to the bright colorful graphics of the 1970s to life. Specifically, he needed me to update the branding for Dawson Amp Repair, fine-tune his website, and create the branding identity for his new venture — Sound Cargo.
The Solution:
Inspired by the typography and design of the 1968 Mexico City Olympics and a visual language that immediately resonates with our mutual demographic of musicians and artists, I think we have more than hit the mark and the brand just keeps growing!
What I did:
• Design Direction
• Branding/Identity
• Research
• Competitive Analysis
• UI Design
• Prototyping
• Digital Illustration
• Web Design
• CSS
Kit Build Faceplates
In addition to designing branded amp faceplates, we made these kit build faceplates for the DIY amp-building enthusiasts Matt teaches in his amp-building workshops.
Visit their site:
Logomarks
Styleguide
Reflections
Working with Matt has been a blast and we plan to continue expanding on his dreams for this project with more amp faceplate designs, spatial murals, shirts, expanded website components, and more!
