![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/4cca9839-504e-48eb-b4b2-7ffd4de3add7_rw_3840.jpg?h=6d31f1c4e5511d32dc295b5e63a3e9ad)
Soyboy Magazine
I designed and branded this magazine project as an irreverent and playful feminist dismantling of masculinity and the gender binary aimed at masculine-socialized or masculine-identifying readers. Once the magazine branding and layouts were complete, I then translated one of the feature spreads from a print layout to an interactive web interface using ReadyMag.
A primary goal was reclaiming the epithet "soyboy" as a point of pride and highlighting the beauty and artistry within LGBTQIA+ and feminist communities.
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/b3b917fb-f47b-43e1-9bc7-761127766965_rw_1200.gif?h=9777abad6654192aea6ff515ea3b488c)
What I did
• Concept
• Copywriting
• Typographical Layout
• Print/Prepress Production
• Branding & Identity Design
• Illustration
• Prototyping
• Motion Design
• Competitive Analysis
• UI Design
• Mock-ups
Tools
• Illustrator
• Photoshop
• InDesign
• Readymag
• Figma
• Procreate
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/28719321-b5ee-47ba-beb0-e4100f3305c1_rw_1920.jpg?h=bae5120d9df39d98d08f0fb9911e3ee6)
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/b078da20-be8f-4af3-968f-f8caa8567a8d_rw_1920.jpg?h=c34687892b6c2b16913c21877c3c206c)
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/4feda5e4-eba9-42e6-a667-b88b13566b06_rw_1920.jpg?h=dae9fcbb226f218b39c245f1e266801c)
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/19dff009-3d3d-448b-9e4d-baa33d7406ad_rw_1920.jpg?h=e489d3dec0398cea3889ae0ca2b002de)
Link to the digital feature:
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/03a5dea1-816a-4b43-8a6e-c08e33a9aa13_rw_3840.jpg?h=990e616b30a0d67707e47b6a42583d03)
Covers for Other Issues
I had fun expanding the branding identity design system through explorations of color, photo treatments, and typography for future issues of Soyboy.
![](https://cdn.myportfolio.com/bbba6522-fb0e-453e-9979-426ef200d41e/87aab45d-0aab-4c44-b94e-3239da4d7132_rw_1920.jpg?h=3f3bb6d23721b56dcaa23f8785eb284f)
Reflections
I grew up in the DIY punk fanzine space so creating a more polished magazine was immensely fun. I also learned from some of the mistakes I made on the magazine project I designed at Portland Community College and applied that knowledge in the development of this one.
Overall, I learned so much about dynamic typography, layout design, and translating print media for the web while making this project for Professor Briar Levit's Layout Design class at Portland State University.