INSPO is an ideation app that propels creatives to think beyond the mundane with randomized prompts based on the "Oblique Strategies" card deck devised by Brian Eno and Peter Schmidt in the 1970s!
The Problem:
It is often tough to start a project from zero. Other apps like Pinterest, Behance, Dribbble, and Instagram can spark inspiration but often add to the feeling of being overwhelmed with their focus on social media, product marketplaces, and doubling as portfolio sites.
The Solution: 
Through research, competitive analysis, personas, and user testing; I created a UI system that helps users explore creative prompts and pin ideas for later without distractions from the ideation process. This app is a love letter to creatives.
What I did:
• UX Testing
• Research
• Wireframes
• Information Architecture
• User Flows and Journeys
• Competitive Analysis
• UI Design
• Interaction Design
• Motion Design
• Branding & Identity Design
• Illustration
Annotated Research
I love starting with research to determine best practices, compare successful product user flows, and build a coherent aesthetic identity.
Understanding the wants and needs of users helps ensure that the user experience journey is tailored to their goals.
Competitive Analysis
Building on the strengths of similar products while carefully examining and avoiding pain points helped me create an intuitive and fun experience.
Information Hierarchy / Site Map
User Flow
Wireframes gave me the ability to focus on the user journey and content rather than aesthetics.
Digital Prototypes R1
User Testing Feedback R1
  • Buttons were not intuitive as interactive components
  • Share function is social media gamification/contradicts user needs
  • Add from camera roll function was confusing
  • Leaning more on UI conventions would greatly help usability
  • Header display typeface is playful but hard to read
Digital Prototypes R2
The value of strong visual hierarchy and intuitive UI components was the key lesson from this project.  Earlier stages pushed interactive components far from conventional UI. Through user testing, I learned that I needed to adhere more closely to UI conventions to improve usability and increase visual consistency.

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