Their previous website had excess navigation items and redundancies in content. The brand identity was not fully developed.
After research and iteration, I was able to create a streamlined website and brand system that still conveys character and personality while meeting the goals of users and the business.
What I did:
User Flows and Journeys
HTML & CSS Coding
SEO & Analytic Research
Branding & Identity Design
Together we conducted an audit of their previous website and explored local competitor websites and branding.
I learned much working with Ximena from exploring the identity of an established business to curating their web content into a streamlined user-centered experience that will help clients achieve their goals while also promoting the goals of the business.
On future projects of this sort, I would love to have the budget and time to explore expanding the website components and design system further.
Let's Make Something: