The Problem:
Their previous website had excess navigation items and redundancies in content. The brand identity was not fully developed.
The Solution:
After research and iteration, I was able to create a streamlined website and brand system that still conveys character and personality while meeting the goals of users and the business.
What I did:
Design Direction
UX Testing
Information Architecture
MVP
User Flows and Journeys
Competitive Analyses
HTML & CSS Coding
CMS Management
SEO & Analytic Research
Domain Transferal
Branding & Identity Design
Illustration
Strategy
Together we conducted an audit of their previous website and explored local competitor websites and branding.
Competitive Analysis
Ideation Journey
Logomarks:
Mobile Screens
Reflections
I learned much working with Ximena from exploring the identity of an established business to curating their web content into a streamlined user-centered experience that will help clients achieve their goals while also promoting the goals of the business.
On future projects of this sort, I would love to have the budget and time to explore expanding the website components and design system further.
Let's Make Something:
Thank you!