The Problem: 
Their previous website had excess navigation items and redundancies in content. The brand identity was not fully developed.
The Solution: 
After research and iteration, I was able to create a streamlined website and brand system that still conveys character and personality while meeting the goals of users and the business.
What I did: 

Design Direction
UX Testing
Information Architecture
User Flows and Journeys
Competitive Analyses
HTML & CSS Coding
CMS Management
SEO & Analytic Research
Domain Transferal
Branding & Identity Design
Together we conducted an audit of their previous website and explored local competitor websites and branding. 
Competitive Analysis
Ideation Journey
Mobile Screens

I learned much working with Ximena from exploring the identity of an established business to curating their web content into a streamlined user-centered experience that will help clients achieve their goals while also promoting the goals of the business.
On future projects of this sort, I would love to have the budget and time to explore expanding the website components and design system further. 
Let's Make Something:
Thank you!
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